INDEX
01.
02.
03.
04.
05.
06.
Vesper Brand Identity
AESTHETE Magazine
CHŪri Nail Biting Rings Intervention
Spotify Comment – App Feature
Refraction Animated Film Festival
Luck, Lost & Found — Senior Thesis
GD II
MassArt 2023
Branded and Curated
Film Festival
“Refracting emotion through animation, just like a prism refracts light.”
Refraction is a branded film festival concept that celebrates the power of animation as a storytelling medium—specifically highlighting emotionally complex, introspective works often overlooked or dismissed as “just for kids.” This project was created in response to a challenge to develop a film festival identity around a curated theme. I chose to center animation that resonates with adult audiences: films that tackle internal struggles, mental health, and the beauty of human vulnerability through the limitless possibilities of animated storytelling.
The identity system for Refraction is built to reflect both the emotional weight and the imaginative freedom that animation offers. Designed to educate newcomers and validate long-time fans, this festival aims to challenge stigmas around the medium, introducing viewers to stories where surreal visuals and emotional depth meet. Through thoughtful branding, curation, and messaging, Refraction becomes more than a film event—it becomes a space for empathy, healing, and wonder.
Refraction is a branded film festival concept that celebrates the power of animation as a storytelling medium—specifically highlighting emotionally complex, introspective works often overlooked or dismissed as “just for kids.” This project was created in response to a challenge to develop a film festival identity around a curated theme. I chose to center animation that resonates with adult audiences: films that tackle internal struggles, mental health, and the beauty of human vulnerability through the limitless possibilities of animated storytelling.
The identity system for Refraction is built to reflect both the emotional weight and the imaginative freedom that animation offers. Designed to educate newcomers and validate long-time fans, this festival aims to challenge stigmas around the medium, introducing viewers to stories where surreal visuals and emotional depth meet. Through thoughtful branding, curation, and messaging, Refraction becomes more than a film event—it becomes a space for empathy, healing, and wonder.