INDEX
01.
02.
03.
04.
05.
06.
Vesper Brand Identity
AESTHETE Magazine
CHŪri Nail Biting Rings Intervention
Spotify Comment – App Feature
Refraction Animated Film Festival
Luck, Lost & Found — Senior Thesis
Advanced Projects:
Branding
MassArt 2025
Brand Identity
Vesper is a sneaker brand designed to solve a common problem in the goth community — staying comfortable without sacrificing style. Whether dancing, attending events, or navigating everyday life, Vesper sneakers offer a solution that blends all-day comfort with bold, goth aesthetics. More than just footwear, Vesper allows individuals to become a beacon for those who share their subcultural identity — keeping them connected and visible within the goth community.
This project was conceptualized during Advanced Projects I: Branding at MassArt in Fall 2024, where I developed a comprehensive brand case study. Through this process, I crafted Vesper’s full brand identity, including typography, visual expression, and photography direction — providing a framework for how a sneaker company could market effectively to the goth audience.
The inspiration for Vesper came from my close circle of goth and goth-adjacent friends. Over the years, I’ve noticed a recurring issue: their statement shoes, while stylish, were rarely comfortable, especially for long nights at events. This observation became the foundation for a brand that prioritizes both comfort and authenticity.
The final brand reflects the raw, DIY spirit of goth culture. Drawing from the aesthetic of one-color xerox flyers, I focused on creating a campaign and visual system that feels at home in alternative spaces. This project challenged me to step beyond my own experiences — to design not for myself, but for a community I respect and observe closely.
Type III
MassArt 2024
Editorial Magazine
AESTHETE is an editorial magazine designed to explore aesthetics as a reflection of identity, culture, and self-discovery. Created as part of a magazine design project focused on building flexible yet distinctive systems, the magazine balances expressive typography with clear layout structures that support evolving themes and recurring departments. Each issue of AESTHETE delves into different visual movements and their cultural impact, allowing for thoughtful engagement with shifting content while maintaining a consistent editorial voice.
This issue focuses on Angelcore—a visual and cultural movement that blends ethereal, celestial imagery with internet nostalgia and modern self-expression. Drawing from experiences with religion, fashion, and internet culture, the content explores how Angelcore—and its digital evolution, Cyber Angelcore —offer spaces for exploring personal values, identity, and beauty beyond traditional norms, while maintaining a consistent editorial voice across shifting content.
Through carefully curated visuals and written features, this issue invites readers on a journey through the symbolic and emotional power of aesthetics, celebrating the divine within us all.
This issue focuses on Angelcore—a visual and cultural movement that blends ethereal, celestial imagery with internet nostalgia and modern self-expression. Drawing from experiences with religion, fashion, and internet culture, the content explores how Angelcore—and its digital evolution, Cyber Angelcore —offer spaces for exploring personal values, identity, and beauty beyond traditional norms, while maintaining a consistent editorial voice across shifting content.
Through carefully curated visuals and written features, this issue invites readers on a journey through the symbolic and emotional power of aesthetics, celebrating the divine within us all.
GDIV
MassArt 2024
Intervention, Narrative, Design & Packaging
CHŪri is a beaded ring designed as a gentle, wearable intervention to help break the cycle of nail and skin biting. Rooted in mindfulness, it interrupts at the moment of contact when your hand moves toward your mouth, at the tooth touch moment—serving as a tactile cue to pause, reflect, and make a different choice. Nail biting often stems from anxiety, stress, or boredom, becoming second nature over time; CHŪri offers a subtle but powerful reminder that change is possible.
Instead of punishing or shaming, CHŪri offers a gentle interruption—just enough to make you pause, reflect, and offer the choice not to bite. It doesn’t try to “fix” you. Even when taken off, the ring stays with you as a symbol of trying, of progress. This project is about shifting the narrative around breaking habits: from one of perfection and control to one of self-awareness, softness, and ongoing growth.
CHŪ on this! CHŪ on change!
Instead of punishing or shaming, CHŪri offers a gentle interruption—just enough to make you pause, reflect, and offer the choice not to bite. It doesn’t try to “fix” you. Even when taken off, the ring stays with you as a symbol of trying, of progress. This project is about shifting the narrative around breaking habits: from one of perfection and control to one of self-awareness, softness, and ongoing growth.
CHŪ on this! CHŪ on change!
Info Arc II
MassArt 2023
UI & Working within
a Brand System
This project responds to the challenge of improving the mobile listening experience by identifying a specific opportunity for deeper interaction: conversation. My intervention adds a comment feature to individual songs on the Spotify app, allowing users to leave thoughts, reactions, and recommendations—creating a space for community, dialogue, and music discovery within the existing interface. The goal is to shift listening from a solitary act to a shared cultural experience, where users can connect through the music they love.
Through a survey and one-on-one conversations, I found that many listeners, especially students—crave more meaningful ways to engage with music beyond just listening. Inspired by comment cultures on platforms like YouTube and SoundCloud, I designed a feature that fits seamlessly into Spotify’s UI using Figma. This included wireframes, interface prototypes, and user-tested interactions to reflect real scenarios and needs. The result is a functional, community-driven addition that supports both discovery and connection, helping listeners expand their music knowledge through authentic, real-time conversations.
Through a survey and one-on-one conversations, I found that many listeners, especially students—crave more meaningful ways to engage with music beyond just listening. Inspired by comment cultures on platforms like YouTube and SoundCloud, I designed a feature that fits seamlessly into Spotify’s UI using Figma. This included wireframes, interface prototypes, and user-tested interactions to reflect real scenarios and needs. The result is a functional, community-driven addition that supports both discovery and connection, helping listeners expand their music knowledge through authentic, real-time conversations.
GD II
MassArt 2023
Branded and Curated
Film Festival
“Refracting emotion through animation, just like a prism refracts light.”
Refraction is a branded film festival concept that celebrates the power of animation as a storytelling medium—specifically highlighting emotionally complex, introspective works often overlooked or dismissed as “just for kids.” This project was created in response to a challenge to develop a film festival identity around a curated theme. I chose to center animation that resonates with adult audiences: films that tackle internal struggles, mental health, and the beauty of human vulnerability through the limitless possibilities of animated storytelling.
The identity system for Refraction is built to reflect both the emotional weight and the imaginative freedom that animation offers. Designed to educate newcomers and validate long-time fans, this festival aims to challenge stigmas around the medium, introducing viewers to stories where surreal visuals and emotional depth meet. Through thoughtful branding, curation, and messaging, Refraction becomes more than a film event—it becomes a space for empathy, healing, and wonder.
Refraction is a branded film festival concept that celebrates the power of animation as a storytelling medium—specifically highlighting emotionally complex, introspective works often overlooked or dismissed as “just for kids.” This project was created in response to a challenge to develop a film festival identity around a curated theme. I chose to center animation that resonates with adult audiences: films that tackle internal struggles, mental health, and the beauty of human vulnerability through the limitless possibilities of animated storytelling.
The identity system for Refraction is built to reflect both the emotional weight and the imaginative freedom that animation offers. Designed to educate newcomers and validate long-time fans, this festival aims to challenge stigmas around the medium, introducing viewers to stories where surreal visuals and emotional depth meet. Through thoughtful branding, curation, and messaging, Refraction becomes more than a film event—it becomes a space for empathy, healing, and wonder.
Degree Project
MassArt 2025
Interactive, branded,
and experience design
Luck, Lost & Found is a group of interactive objects that explores the emotional psychology of collecting and the thrill of gambling through the lens of gacha culture. Rooted in personal experiences and extensive research, the project invites participants to engage with three handmade, full-sized gacha machines—each representing a different state: Luck, Lost, and Found.
The Luck machine offers good fortune in the form of affirmations. The Lost machine provides motivational boosts for those feeling stuck or uncertain. The Found machine delivers creative inspiration for moments of artistic block. Each capsule contains a small, physical 3D printed object along with an intangible reward: a written message tailored to the machine’s theme. Participants must "pay" for a turn not with money, but with personal reflection—writing what they need luck with, checking off motivational needs, or identifying the kind of artist they are.
Guided by the research question “How can we reflect on our psychology of gambling for prizes and rewards? What are we chasing after, what is the real reward, and why does it excite us so much?”, the project evolved to reflect both the excitement and the introspection tied to collecting. It doesn’t criticize the act of collecting or the joy of small objects—instead, it presents both tangible and intangible rewards to let users reflect on what value means to them.
The final deliverable includes three fully functional cardboard gacha machines, branded with the title Luck, Lost & Found. They are designed to be physically engaging, visually cohesive, and emotionally resonant. Each capsule is filled with a 3D-printed good luck charm (inspired by lucky symbols from around the world) and a custom message meant to provoke thought, inspire action, or offer comfort.
Ultimately, the project becomes a space where nostalgia, joy, and self-awareness intersect—offering a playful yet meaningful experience that mimics the highs of gacha while questioning what lies beneath the surface of collecting and reward.
The Luck machine offers good fortune in the form of affirmations. The Lost machine provides motivational boosts for those feeling stuck or uncertain. The Found machine delivers creative inspiration for moments of artistic block. Each capsule contains a small, physical 3D printed object along with an intangible reward: a written message tailored to the machine’s theme. Participants must "pay" for a turn not with money, but with personal reflection—writing what they need luck with, checking off motivational needs, or identifying the kind of artist they are.
Guided by the research question “How can we reflect on our psychology of gambling for prizes and rewards? What are we chasing after, what is the real reward, and why does it excite us so much?”, the project evolved to reflect both the excitement and the introspection tied to collecting. It doesn’t criticize the act of collecting or the joy of small objects—instead, it presents both tangible and intangible rewards to let users reflect on what value means to them.
The final deliverable includes three fully functional cardboard gacha machines, branded with the title Luck, Lost & Found. They are designed to be physically engaging, visually cohesive, and emotionally resonant. Each capsule is filled with a 3D-printed good luck charm (inspired by lucky symbols from around the world) and a custom message meant to provoke thought, inspire action, or offer comfort.
Ultimately, the project becomes a space where nostalgia, joy, and self-awareness intersect—offering a playful yet meaningful experience that mimics the highs of gacha while questioning what lies beneath the surface of collecting and reward.